Challenge

Before the pandemic, the long-established manufacturing company was a market leader, renowned for its quality products and healthy margins. Customers valued their commitment to excellence and were willing to pay a premium for their offerings. However, a perfect storm of challenges emerged, threatening the company's stability.

As the pandemic unfolded, customers became increasingly price-sensitive, demanding lower prices to navigate uncertain economic times. Simultaneously, the company faced mounting costs due to supply chain disruptions and rising raw material expenses. To add to the pressure, new competitors with lower overhead costs entered the market, further eroding the company's margins. Faced with these daunting challenges and an unclear future, the company's leadership realized the urgent need for a new strategy.

Solution

The strategic revamp began by identifying the business's purpose, values, and aspirations. Employing a series of system thinking exercises, we unveiled the organization's core challenges and explored potential solutions. Collaboratively, we designed experiments with customers and vendors to validate the new strategy, with every team member contributing valuable ideas.

Through this inclusive process, the company fostered a culture of collective input and buy-in. The resulting strategy became a shared vision, fueling profitability and propelling growth. Empowered by their newfound clarity and commitment, the company embraced the path to success, with each member steering towards a thriving future.

Challenge

Recognizing a significant gap in the real estate industry, an ambitious entrepreneur identified the need for a novel approach to buying and selling properties in Miami, FL. Driven by personal frustration with the current system, the entrepreneur set out to create a groundbreaking realty office that could transform the customer experience.

Seeking to articulate a compelling value proposition, attract and retain customers, and harness the power of AI to expedite processes, the entrepreneur faced a complex challenge. They needed a robust business model to navigate the competitive Miami market successfully.

Solution

Leveraging the dynamic fusion of Business Model Canvas and LEGO® Serious Play, our expert team guided the entrepreneur in crafting a compelling value proposition that directly addressed pain points and clearly communicated client benefits. This process ensured a perfect market-fit between the new company's offerings and the desired target market.

The transformative exercise produced a comprehensive blueprint that was both easy to implement and ready for testing within weeks. The entrepreneur gained a clear roadmap to revolutionize the real estate landscape, armed with a customer-centric strategy to attract and retain clients. This impactful solution exemplifies the power of innovative thinking, equipping the entrepreneur for success in the competitive real estate market with a potent value proposition that resonates with customers.

Challenge

Upon assuming the CEO role, the new leader observed a team entrenched in their comfort zone, struggling to break away from habitual thinking. Recognizing the critical need for fresh ideas to propel the company to the next level, the CEO sought to ignite innovation. Despite the team's wealth of experience and intelligence, they remained stuck in their ways, leaving the company vulnerable to competition.

Solution

Through targeted divergent thinking exercises, Betzalel challenged the team to explore unconventional perspectives and break free from ingrained thought patterns. One of the techniques used was "Brainstorming with a Twist," where participants were encouraged to generate wild ideas without judgment. This liberated approach sparked a wealth of innovative concepts, pushing boundaries and unveiling untapped possibilities. During the workshops, the team started embracing change, creativity, and open-mindedness, infusing fresh ideas that propelled the company to new heights.